Are pharmaceuticals B2B or B2C?

[rebekaahmikelson]

Pharmaceuticals operate within both the B2B (business-to-business) and B2C (business-to-consumer) spheres. In the B2B realm, pharmaceutical companies engage in transactions with healthcare providers, distributors, and other businesses involved in the supply chain. This involves bulk sales, partnerships, and collaborations. On the other hand, in the B2C sector, pharmaceuticals are directly marketed to end consumers through pharmacies, online platforms, and healthcare professionals. With the rising prominence of digital platforms, the pharmaceutical industry is increasingly exploring avenues like pharmaceutical e-commerce agency services to enhance their online presence, streamline distribution, and connect directly with consumers for over-the-counter products and prescription medications.